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SEO Analysis: Understanding Your Website Audit Score

Last updated 11 March 2026

What Is SEO Analysis?

SEO Analysis is RnkRocket's automated audit tool. It scans your website and checks over 50 factors that affect how well your site ranks in Google.

You do not need any technical knowledge to use it. RnkRocket translates the findings into plain English and tells you exactly what to fix and why it matters.

What Gets Checked

The analysis covers five main areas:

Technical SEO

  • Broken links and missing pages (404 errors)
  • Slow loading pages
  • Missing or duplicate page titles and descriptions
  • Crawl errors that prevent Google from reading your site
  • HTTPS security and redirect issues

On-Page Optimisation

  • Whether your pages are targeting the right keywords
  • Heading structure (H1, H2, H3 tags)
  • Image alt text for accessibility and search
  • Internal links between your pages
  • Thin or duplicate content

Performance

  • Page load speed on desktop and mobile
  • Core Web Vitals (how Google measures user experience) — see our Core Web Vitals guide for a full breakdown
  • Image sizes and file formats
  • Unnecessary scripts that slow things down

Mobile-Friendliness

  • Whether your site works correctly on phones and tablets
  • Text size and button spacing on small screens
  • Viewport configuration

Accessibility

  • Contrast ratios for readability
  • Missing labels on forms and buttons
  • Keyboard navigation support

Understanding Your SEO Score

Your overall SEO score runs from 0 to 100.

  • 80-100: Your site is in good shape. Focus on fine-tuning.
  • 60-79: There are meaningful improvements to make. Work through critical issues first.
  • 40-59: Several issues are holding back your rankings. Prioritise the fixes marked as critical.
  • 0-39: Significant problems need addressing. Start with the critical issues before anything else.

The score updates each time you run a new analysis, so you can track progress over time.

Severity Levels Explained

Every issue found is tagged with one of three severity levels:

  • Critical: These issues directly harm your rankings or prevent Google from indexing your pages. Fix these first.
  • Warning: These are worth addressing but will not cause immediate damage if left for a few weeks.
  • Info: These are best-practice suggestions that can provide a small boost once higher-priority issues are resolved.

Fix Recommendations

For every issue found, RnkRocket provides a plain-English explanation of:

  1. What the problem is
  2. Why it matters for your rankings
  3. The specific steps to fix it

You do not need to understand HTML or CSS to follow the recommendations. If a fix requires developer help, the description is clear enough to pass straight to your web developer.

How Often to Run an Analysis

  • Monthly: A monthly analysis is a good routine to catch new issues before they compound.
  • After major changes: Run a new analysis any time you launch new pages, change your hosting, update your theme, or add new plugins or scripts.
  • After fixing issues: Re-run the analysis after making fixes to confirm the problems are resolved and your score has improved.

Each analysis counts against your monthly allowance (for example, Basic includes 10 per month and Pro includes 35). If you need more, you can purchase analysis top-up packs without upgrading your plan.

For a comprehensive checklist of what to audit, see our SEO audit checklist guide.

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