Try free for 3 days. Pick a plan if you keep going.

No. Every plan starts as a 3-day free trial — you create an account, add your website, and see your first analysis without entering payment details. After day 3 your reports stay visible but new analyses, fixes, and exports stop until you upgrade. You only enter a card if you decide to keep going.

Basic includes every core tool — site audit, keyword tracking, competitor analysis, strategy engine, content studio, GEO hub, autopilot, and real-time monitoring. For a plumber with one website, 25 tracked keywords and 10 analyses a month is enough to find what's wrong and start climbing the rankings. Pro gives you the same tools with higher allowances — 100 keywords, 35 analyses, 1,000 AI tokens, 50 GEO credits — plus 3 projects and 5 competitors. Upgrade when you outgrow the Basic allowances, not to unlock new tools.

Yes. No contracts, no cancellation fees. Cancel from your account page and it takes effect at the end of your billing cycle.

Both include the same tools. Pro gives you 3 projects, 100 keywords, 35 analyses, and 50 GEO credits per month with 12 months of data retention. Pro+ roughly doubles most of those allowances — 5 projects, 250 keywords, 70 analyses, 100 GEO credits — and extends data retention to 24 months. If you're managing multiple locations or need deeper analysis capacity, Pro+ gives you the headroom.

No, but it helps. Without it, we still scan your site, audit your pages, and track keywords. With it, you get real click data — what people actually searched to find you. Takes 2 minutes to connect.

Buy a one-time top-up pack: +10 for £5, +25 for £10, or +50 for £17. They never expire and are used after your monthly quota.

Yes. Keyword top-ups: +25 for £6, +100 for £18, or +250 for £35. Added on top of your plan's allowance, never expire.

Yes — annual billing saves you 2 months. You can switch between monthly and annual at any time.

Basic includes 1 project. Pro includes 3, Pro+ includes 5, and Agency includes 10 (expandable to 50 with add-ons at £6 each).

You'll see your site scan and keyword positions within 5 minutes of signing up. Ranking improvements from fixing issues typically take 4–8 weeks. Local searches like "plumber near me" often move faster.