Understanding Your RnkRocket Dashboard and Metrics
Last updated 11 March 2026
The Overview Page
The first page you see after logging in is the Overview. It gives you a snapshot of your website's current SEO health and any changes since your last visit.
SEO Score
Your SEO score is a number from 0 to 100. It reflects how well your website is optimised across the signals that search engines use to rank pages: technical health, content quality, on-page optimisation, Core Web Vitals (see also web.dev/vitals), and more.
A higher score means fewer issues and better optimisation. Most small business websites start between 40 and 65. Getting above 75 puts you in a strong position. The score updates every time a new analysis runs.
Important: the score is a guide, not a guarantee. A score of 80 does not mean you will rank number one for your target keywords. It means your website has a solid technical foundation and well-optimised content. Rankings are also influenced by competition, domain age, backlinks, and search intent.
Trend Arrows
Next to several metrics you will see small arrows pointing up or down. These show the direction of change since your last analysis:
- An upward arrow in green means improvement
- A downward arrow in red means things have got worse
- No arrow means no significant change
Active Issues
The issues counter shows how many problems have been detected on your website. Issues are sorted by priority: critical issues (things that are actively harming your rankings) appear at the top, followed by warnings and then recommendations.
Click on any issue to see a plain English explanation of what it is, why it matters, and how to fix it.
The Activation Checklist
When you first set up your account, the activation checklist appears on the Overview page. It shows the status of each background job that runs after onboarding:
- Site crawl: Fetching and indexing all of your pages
- SEO analysis: Scoring your site against all SEO signals
- Accessibility scan: Checking for accessibility issues
- Knowledge graph: Mapping your content topics
- Competitor analysis: Analysing any competitors you added
Each item shows one of three states: complete (green tick), in progress (blue spinner with "Setting up..."), or not yet started. Most items complete within five to fifteen minutes of finishing the onboarding wizard.
The checklist disappears once all items are complete.
Navigating the Dashboard
The Sidebar
The left-hand sidebar contains links to every section of the platform. From top to bottom:
- Overview: Your main dashboard summary
- SEO Analysis: Full audit results and issue details
- Keywords: Rankings, tracking, and keyword research
- Competitors: Competitor comparison and gap analysis
- Content Studio: Content planning and brief generation
- Knowledge Graph: Topic and entity mapping
- Autopilot: AI monitoring and recommendations
- GEO Hub: Local search visibility tracking
- Real-Time Monitoring: Live technical health monitoring
The Project Selector
If you have more than one project (website) on your account, a project selector appears near the top of the sidebar. Click it to switch between projects. All data in the dashboard updates to show information for the selected project.
Key Numbers to Watch
SEO Score: Aim to increase this steadily over time by working through your issues list.
Keywords in Top 10: The number of target keywords where you rank on the first page of Google. This is one of the most meaningful signals of progress.
Active Issues: Try to keep critical issues at zero and work through warnings systematically.
Tracked Keywords: How many keywords are being monitored. If this is low, consider adding more from the Keywords section.
Quick Actions
The Overview page includes quick action buttons for the most common tasks:
- Run Analysis: Triggers a fresh SEO analysis of your website
- Check Issues: Takes you straight to your active issues list
- View Keywords: Opens the Keywords section filtered to your tracked terms
- Open Autopilot: Jumps to the latest Autopilot recommendations
These buttons are shortcuts. You can access the same features from the sidebar at any time.
New to SEO? Our beginner's guide to SEO covers the fundamentals.
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