Autopilot: Automated SEO Monitoring and Insights

What Is Autopilot?

Autopilot is RnkRocket's automated monitoring and recommendations engine. Once enabled, it runs in the background — checking your website for issues, spotting changes in your rankings, and generating prioritised suggestions for what to work on next.

It is designed for business owners who do not have time to log in and check their SEO every day. Autopilot keeps watch so you do not have to.

Autopilot is available on all RnkRocket plans.

What Autopilot Does Automatically

Each time Autopilot runs, it:

Checks for new SEO issues: Scans for broken links, missing metadata, slow pages, and other technical problems that may have appeared since the last run
Monitors your keyword positions: Detects significant ranking changes and flags keywords that have dropped or improved
Refreshes competitor data: Updates your competitor keyword profiles so your gap analysis stays current
Checks whether previous fixes are holding: If you fixed an issue in a previous cycle, Autopilot confirms it has not reappeared
Updates your Knowledge Graph: Incorporates new content and search trends into your topic map
Generates AI insights: Produces a prioritised list of actions based on everything it has found

How Often Autopilot Runs

Autopilot runs automatically on a regular schedule (typically every few days). You do not need to trigger it manually, although you can request a fresh run at any time from the Autopilot page.

Your dashboard shows when Autopilot last ran and when the next run is scheduled.

Insights and Actions

After each Autopilot run, you will see a list of Insights and Actions:

Insights are observations about your site's performance. For example: "Three pages that were ranking in the top 10 last month have dropped to page 2. They all target local service keywords."
Actions are specific, prioritised tasks. For example: "Add your town name to the H1 heading on your Services page to strengthen local relevance."

Actions are ranked by their likely impact, so you can work through them in order without needing to decide what to prioritise yourself.

Autopilot vs Manual Analysis

Both do similar things, but with different purposes:

	Autopilot	Manual Analysis
When it runs	Automatically, on a schedule	When you click Run
Best for	Ongoing monitoring and catching new issues	Deep dives after major site changes
Insights	AI-generated, contextual	Issue list only

For most users, Autopilot handles day-to-day monitoring while manual analyses are reserved for before and after significant website changes.

What Autopilot Cannot Do

Autopilot identifies issues and suggests fixes, but it does not make changes to your website directly. All fixes are applied by you (or your web developer) on your site. This keeps you in control of what changes are made and when.

Tips for Getting the Most From Autopilot

Check insights weekly: Even though Autopilot runs automatically, review its insights at least once a week to stay on top of changes.
Act on high-priority actions first: The prioritised action list is sorted by likely impact. Working through it in order gives you the best return on your time.
Use it alongside manual analysis: Run a manual analysis before and after major site changes (new pages, redesigns, hosting moves) to complement Autopilot's regular checks.
Watch for competitor alerts: If Autopilot flags that a competitor has started ranking for one of your target keywords, check your competitor analysis for the full picture.

If Autopilot flags an issue you are unsure about, check our common issues guide for quick fixes.

For background on what Autopilot checks, see how SEO analysis works.

Getting Started With Autopilot

Autopilot is enabled automatically during your onboarding. If you have just signed up, the first run will happen within a short time of completing your setup. After that, it runs on its regular schedule without any action needed from you.

You can view Autopilot history, upcoming runs, and all generated insights from the Autopilot section of your dashboard.